Three years in, how does Andrea Radrizzani stack up?
26 May 2020 07:25 am, by YorkshireSquare
This weekend saw the three-year anniversary of the completion of Andrea Radrizzani's takeover of Leeds United. There is no doubt it has been a steep learning curve for the Italian and there have been mistakes along the way. The new badge and Myanmar to mention a couple, but how does Radrizzani stack up against our other recent owners? The last twenty years of so have been a turbulent time for Leeds United and the boardroom has been full of some dubious characters in that time. Not since Bill Fotherby closed his West Stand office door behind him for the last time have we had a Chairman who cared more about Leeds United than themselves.
Our decline started with Peter Ridsdale, sure we experienced the highs of challenging at the top of English and European football, but Ridsdale gambled the club’s future on the revenues of back to back Campions league qualification would bring, and he lost. The squad was sold of piece by piece for a lot less than players were bought for to cover the losses but it wasn’t enough. By the time he left the club in March 2003 the club was £103m in debt, a debt the club would not recover from for a long time. With the squad sold and no money left to replace them relegation was inevitable.
Professor John McKenzie a long-time fan and investor was made Chairman, part of the old regime he was guilty by association. He quickly made drastic cost savings including redundancies whilst lining his own pockets with £380,000 made up of salaries and ‘consultancy fees’, he stepped down before coming under fire from the shareholders at the 2003 AGM. Trevor Birch was next at the helm, there was little he could do but fight fires, which he did to his credit. He staved off administration whilst keeping player sales to the minimum before finding a new buyer for the club. He is the only one to come away with any credit perhaps.
Next up was the ‘Yorkshire Consortium’ of Gerald Krasner and co. It’s a brave undertaking, buying a football club with £100 million worth of debts when you don’t have a pot to p**s in but that’s what they did. Perhaps they deserve more credit than they get for keeping the club alive and reducing debts to a ‘manageable’ £25m but I will never forgive them for the way they funded the purchase of the club. A £15m loan from Jack Petchey, which the board were personally liable for, was used. The sale of Elland Road to their business associates was needed to pay off the outstanding balance and clear their personal liabilities. This came on top of the sale of Thorp Arch training complex.
Then came Ken bates, what to say that has not already been said? The man who claimed to have ‘Saved the club’ called the supporters ‘morons’, divided the fan base, presided over administration and saw us relegated to League One. There is little doubt Bates skimmed money off the top for him and his investors and wasted much of the club’s revenues on white elephant building projects, court cases and failing radio stations. Radio stations which would be used to harassment former directors. Eight years of stagnation which saw protests and demonstrations. When we did have an opportunity to push on under Grayson the squad was sold from under him; Gradel, Howson and Snodgrass all gone, there was little chance of ever seeing that money being reinvested.
Kens final parting gift was to sell the club to gfh, the Islamic investment bank that knew f**k all about football. Interested in making a quick buck only debts actually rose during their stewardship, £17m by the time they sold the club to Massimo Cellino. A liability still held by the club in the form of a debenture when Radrizzani’s Eleonora Sports finally took 100% control of the club. The rumours that their transfer targets were based on Football Manager and asking fans on Twitter were sadly and comedically true and they showed themselves to be a lovely bunch of people when they had one of their former colleagues arrested and locked up in a Dubai prison for two years.
It’s amazing to think that the next owner, Massimo Cellino, was possibly not even the worst we had had in recent years. Not the worst but definitely the craziest, a madman who made Leeds a laughing stock. Being chased around Elland Road by fans after sacking Brian McDermott, appointing a manager from non-league and inviting Mini-Me to games may have been some of the more amusing stories from his reign but the less amusing side was that he ripped the heart out of the club. Dogged by court cases from the day he arrived he was never fit to run the club.
Under Cellino’s tenure wages were not paid, long-term, respected employees sacked, facilities at Thorp Arch closed, players were forced to bring in their own lunch and the Academy run down. The squad was filled with second rate players from second rate Italian clubs coached by second rate coaches, all who were being spied on by a former furniture salesman from Miami. A former club employee once described Cellino as ‘The most disrespectful man I have ever come across’ and that was proved true. He did not respect the fans or the club, as Bates and Ridsdale before him he cared only for himself.
So, after three years in the job how is Andrea Radrizzani doing? Of course it has not been perfect, the trip to Myanmar and the proposed new club badge obvious errors of judgement but so far he has been a good custodian of the club. He has bought back the ground, made sensible and necessary repairs and improvements and increased commercial revenues massively. The most important thing though is the backroom team he has put in place around him. The likes of Victor Orta, Angus Kinnear, Rob Price and critically Marcelo Bielsa have taken the club to a new level in terms of scouting, sports science and coaching and the results on the pitch have been a joy to watch.
The way the club has dealt with and prepared for the Coronavirus pandemic has shown a level of preparedness and professionalism we just haven’t seen under other owners. Individual fitness programmes, equipment shipped to players homes, their own testing equipment! Lockdown has been difficult for the club and fans alike but the respect they have shown for former Leeds legends such as Norman Hunter, in the way he has been honoured are in stark contrast to the club under previous owners when the death of a legend could have passed without even a footnote in the matchday programme. With Leeds now on the precipice of a return to the topflight, solid foundations put in place, could even greater things lay ahead for Andrea Radrizzani’s Leeds United?