So, right now, I see us chasing players at 20-30 million. I'll bet their values will only be half of that within a year. And the same goes for their wages.
The affect of no fans is obvious - season tickets, gate receipts, food, drinks, matchday programs, merchandise. That revenue is lost for every game we don't have fans in the stadium. We'll get TV money, That's great. But with a recession the TV money will drop too. Sky relies on advertisers. If advertisers don't have money to spend, Sky has to drop its rates and therefore drop its own payouts. That also applies to our own commercial business. The prices we charge for billboards, shirts, matchday program ads, and so much more will have to drop. It's great that we just got a record breaking deal, but that's today, I worry about next year.
I think that's really slowing down a lot of deals right now. I think clubs that have players are trying to get whatever they can for fear of the future. And I think buying clubs are sitting on the fence because they're scared of paying over the odds at a pre-recsession price. The market could really take a s**t right now and we'll be left with wage bills we can't pay and players we can't sell.
I'm not saying don't buy. We know we need a couple of players, but we have to spend wisely. For me, the White price is getting unrealistic. We might pay 30m today for a player that we can't get 10m for in a panic (read Kewell, Keane, or anyone else from the Risdale era). I'd seriously be looking at players in the 10 million range and stay away from the 30 million fees. It also reinforces what we're doing with the youngsters. That's the sustainable way forward. It's the least risky path we can go.
Bielsa contrary. to most coaches believes in working with a small team with two players covering each position, and following the philosophy that less is more ( old Unix joke ) and that ideal maybe the salvation of the club.
He has always been contrarian in his thinking and that is a difficult and lonely road to tred what with fans baying for his blood because he does not do what they think he should be doing... condeming him for stuborness when he perceives it as loyalty.
In these uncertain times having the correct ideas and values may be more important than throwing about silly money in an attempt to secure an elusive dream.
It’s not just what you’re born with
It’s what you choose to bear
It’s not how big your share is
It’s how much you can share
It’s not the fights you dreamed of
It’s those you really fought
It’s not what you’ve been given
It’s what you do with what you’ve got.
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Someone on £100k a week (allegedly like our new signing) is going to cost you £26mn in wages over the course of their 5 year contract.
I think a lot of clubs, apart from the usual suspects, will have to get very creative in this window. We signed Hojbjerg for £15m and sold Saints KWP for £12m.
We will try and offload peripheral players before we can afford to sign new ones.