Leeds football club is open and proud to work with a range of partners, including casinos. This article highlights three main partners that the football club has been in partnership with.
1. SBOTOP
Promotion back to the Premier League in 2020 brought huge commercial opportunities for Leeds who were quick to capitalise, signing a new kit deal with adidas and SBOTOP, who became primary shirt sponsors. SBOTOP is a global betting site that focuses on providing the best gaming experience for its clients. The SBOTOP logo would appear on the front of Leeds United shirts from the 2020-2021 season and beyond.
SBOTOP’s betting platform is available in specific countries and offers a wide range of slot games that you can easily play on the go on any device. Their slot games come with amazing game features like those at Yukon Gold Casino. They are always updated to add the latest games to provide their players with an extensive range of games to choose from. The platform is highly respected across the betting platforms and its partnership with the team is also regarded to be among the clubs biggest commercial partnerships.
2. 32 Red
Part of the Kindred Group, 32 Red were announced as Leeds United’s shirt sponsor in 2016. Leeds were not unique, with many other clubs including Derby, Middlesbrough, Preston, Blackburn and Rangers forming a partnership with the gaming firm. 32 Red would go on to be Leeds United’s official partner for four years, most famously during the 2018-2019 and 2019-2020 promotion campaigns. The 32 Red logo also appeared in the limited edition Centenary ‘whiteout’ kit which the team wore when they beat Birmingham 1-0 on 19 October 2019.
The Kindred Group is also the holder of the Unibet platform, which featured on the club’s training kits during their tour in Australia. Their partnership with 32 Red has allowed the Kindred Group to continue having exclusive betting rights over the football team. The Groups manager said that they are committed to working with the team and enhancing the partnership between both Unibet and 32 Red.
3. Bet24
Back in 2006 Leeds announced a lucrative new sponsorship deal with international media organization Modern Times Group. The deal would see their gaming brand Bet24’s logo on the front of Leeds United’s shirts for the 2006-2007 Championship season. The first time Leeds would have a gaming partner as shirt sponsor. The link up with Bet24 was touted as a lucrative and mutually beneficial partnership, underlaying the re-emergence of Leeds United. In 2012 Unibet acquired Bet24 and it now forms part of the Kindred Group.
The deal did not live up to expectations however and was cut short at the end of the 2006-2007 season with Leeds United finishing bottom of the Championship season ensuring relegation to League One. The club wasn’t helped by a 10 point deduction due to its financial issues, although this didn’t have a direct impact on their fortunes as they finished 13 points from safety overall. The protracted struggle to exit administration led to a delay in arrangements for a new sponsor. During the pre-season Leeds took to the field in shirts with tape covering the name of the lapsed Bet24 sponsor before Red Kite, a property company, was eventually revealed as the new sponsors.